From NY Daily News:
Kim Kardashian is about to get even richer.
With scores of Kardashian fans downloading and playing at rapid speeds, the game has already risen to top rated status in Apple's mobile App store.
"Obviously, Kim Kardashian's brand has driven people to download the game," game analyst Douglas Creutz .
"But at this point, the game has taken on a life of its own."
Serious gamers have in to virtual reality as vapid, for allowing cartoony avatars to "live like Kim" as they party, shop and pose for photos.